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Vidacare Corporation Increases Direct Sales Force to Manage Future Growth
October 18, 2010

(SAN ANTONIO) – In a move to further enhance strategic growth, Vidacare Corporation announced today that it is significantly increasing its in-house direct sales force to manage sales of all the company’s products through to the end user.  The company intends to hire up to 10 sales professionals in the fourth quarter of 2010, and plans to have a domestic sales force of up to 30 individuals by the end of 2011 to represent all Vidacare product systems, including the EZ-IO® Vascular Access System and the OnControl™ Bone Marrow and Bone Access Systems.

Vidacare currently has a direct sales force for the OnControl products, and sales for the EZ-IO have primarily been managed by third party distributors. 

As of January 1, 2011, Vidacare’s enhanced sales team will be responsible for customer accounts for the EZ-IO in the following states: California, Nevada, Arizona, Alaska, Washington, Oregon, Idaho, Texas, Oklahoma, Nebraska, Kansas, North Dakota, South Dakota, Wisconsin, Michigan, Minnesota, Illinois, Iowa, Missouri, Kentucky, Ohio, Indiana, Pennsylvania, Maine, Vermont, New Hampshire, Rhode Island, and Massachusetts.  All other states will continue using established third party distributors.  There will be no change for current OnControl customers.

Customers of the EZ-IO System who have been previously purchasing product through third party distributors in the affected geographic areas can call 1-866-479-8500, visit www.Vidacare.com/ezio or email info@vidacare.com for further information.  

“Vidacare is committed to our customers and the patients who benefit from our technology platform, and this new initiative will enable us to further promote product adoption and continue to grow the company’s sales and market share across all product lines,” said Mark Mellin, Acting President and CEO of Vidacare.

Established in 2001, Vidacare Corporation is the developer of a broad technology platform that is defining the field of intraosseous (inside the bone) medicine. Current products include the EZ-IO® Vascular Access System, the OnControl™ Bone Marrow System and the OnControl™ Bone Access System, and applications include vascular access, emergency and disaster medicine, oncology and spinal surgery applications. The EZ-IO® is used by 90 percent of US advanced life support ambulances and over half of US Emergency Departments, as well as the US Military.  Privately held, the company is based in San Antonio, Texas, and its products are marketed in over 50 countries worldwide.  www.vidacare.com

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